First I tell you what is Search Engine Basics?
Introduction to search engines
As the Internet started to grow and became an integral part of day-to-day work, it became almost impossible for a user to fetch the exact or relevant information from such a huge web.This is the main reason why ‘Search Engines’ were developed. Search engines became so popular that now more than 80% of web-site visitors come from them. What exactly is a Search Engine? According to webopedia, a “Search Engine” is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found”.For Example, if you want to know about the Automobile market in Canada, you will type
keywords like automotive market, automobiles in Canada, automobile manufacturers in Canada etc... Once you click on the search button, you’ll get the best relevant data related to those keywords.On the eve of Google’s initial public offering, new surveys and traffic data confirm that search engines have become an essential and popular way for people to find information online. A nationwide phone survey of 1,399 Internet users between May 14 and June 17 by the Pew Internet & American Life Project shows:
• 84% of internet users have used search engines. On any given day online, more than half of those using the Internet use search engines. More than two-thirds of Internet users say they use search engines at least a couple of times per week.
• The use of search engines usually ranks only second to email use as the most popular activity online. During periods when major news stories are breaking, the act of getting news online usually surpasses the use of search engines.
• There is a substantial payoff as search engines improve and people become more adept at using them. Some 87% of search engine users say they find the information they want most of the time when they use search engines.
• The convenience and effectiveness of the search experience solidifies its appeal. Some 44% say that most times they search they are looking for vital information they absolutely need.COM Score Networks tracking of Internet use shows that among the top 25 search engines:
• Americans conducted 6.7 billion total searches in December.
• 44% of those searches were done from home computers, 49% were done from work computers, and 7% were done at university-based computers.
• The average Internet user performed 33 searches in June.
• The average visit to a search engine resulted in 4.4 searches.
• The average visitor scrolled through 1.8 result pages during a typical search.
• In June, the average user spent 41 minutes at search engine sites.
• COM Score estimates that 40-45 percent of searches include 1sponsored results.
• Approximately 7 percent of searches in March included a local modifier, such as city and state names, phone numbers or the words “map” or “directions.”
• The percentage of searches that occurred through browser toolbars in June was 7%
Major Search Engines and DirectoriesGoogle:
Yahoo!:
MSN:
AOL:
Alta Vista:
HotBot:
SEO also known as " Search Engine Optimization “. SEO mainly used to bring your website on first page of Google for a searched word.
Introduction to search engines
As the Internet started to grow and became an integral part of day-to-day work, it became almost impossible for a user to fetch the exact or relevant information from such a huge web.This is the main reason why ‘Search Engines’ were developed. Search engines became so popular that now more than 80% of web-site visitors come from them. What exactly is a Search Engine? According to webopedia, a “Search Engine” is a program that searches documents for specified keywords and returns a list of the documents where the keywords were found”.For Example, if you want to know about the Automobile market in Canada, you will type
keywords like automotive market, automobiles in Canada, automobile manufacturers in Canada etc... Once you click on the search button, you’ll get the best relevant data related to those keywords.On the eve of Google’s initial public offering, new surveys and traffic data confirm that search engines have become an essential and popular way for people to find information online. A nationwide phone survey of 1,399 Internet users between May 14 and June 17 by the Pew Internet & American Life Project shows:
• 84% of internet users have used search engines. On any given day online, more than half of those using the Internet use search engines. More than two-thirds of Internet users say they use search engines at least a couple of times per week.
• The use of search engines usually ranks only second to email use as the most popular activity online. During periods when major news stories are breaking, the act of getting news online usually surpasses the use of search engines.
• There is a substantial payoff as search engines improve and people become more adept at using them. Some 87% of search engine users say they find the information they want most of the time when they use search engines.
• The convenience and effectiveness of the search experience solidifies its appeal. Some 44% say that most times they search they are looking for vital information they absolutely need.COM Score Networks tracking of Internet use shows that among the top 25 search engines:
• Americans conducted 6.7 billion total searches in December.
• 44% of those searches were done from home computers, 49% were done from work computers, and 7% were done at university-based computers.
• The average Internet user performed 33 searches in June.
• The average visit to a search engine resulted in 4.4 searches.
• The average visitor scrolled through 1.8 result pages during a typical search.
• In June, the average user spent 41 minutes at search engine sites.
• COM Score estimates that 40-45 percent of searches include 1sponsored results.
• Approximately 7 percent of searches in March included a local modifier, such as city and state names, phone numbers or the words “map” or “directions.”
• The percentage of searches that occurred through browser toolbars in June was 7%
Major Search Engines and DirectoriesGoogle:
Yahoo!:
MSN:
AOL:
Alta Vista:
HotBot:
HOW
SEARCH ENGINES WORKS
The term "search
engine"
is often used to describe both crawler-based search engines and
human-powered directories.
Search engines are
designed for quickly search and retrieve stored information. Once the
search engine has retrieved the information, they then rank the
results in order by using their own ranking criteria.
Most search engines
consist of three major components. Which are as follows
- The Spider
- The Index
- The Ranking System
The Spider
Search engines send out electronic robots sometimes called spiders. The spider is the lifeblood of the search engine.
Search engines send out electronic robots sometimes called spiders. The spider is the lifeblood of the search engine.
When a search engine’s
spider finds a new website, it crawls all over the site and records
the information on that website’s pages and returns this
information to the search engine. This process is referred to as
spidering or crawling a website.
The Index
Everything the spider finds goes into the second part of the search engine, the index or catalogue. This is simply a very large database, easily reached through the internet. Everything the spider finds is stored in the search engine’s index.
Everything the spider finds goes into the second part of the search engine, the index or catalogue. This is simply a very large database, easily reached through the internet. Everything the spider finds is stored in the search engine’s index.
The Ranking System
or Algorithm
The final and trickiest part of the search engine, is the system they use to rank their listings. This is done by a complex series of formulae know as an "algorithm". This is the formula the search engine uses to rank web pages.
The final and trickiest part of the search engine, is the system they use to rank their listings. This is done by a complex series of formulae know as an "algorithm". This is the formula the search engine uses to rank web pages.
SEO also known as " Search Engine Optimization “. SEO mainly used to bring your website on first page of Google for a searched word.
Search Engine Optimization is the
process of increasing the amount of visitors to a Web site by ranking
high in the search results of a search engine. The main purpose of SEO is to increase your visibility on the internet so that your site can be used more and more user.
I think that the most use of SEO is to grow your business in top of search engine.
Let me explain you properly->
Suppose you and me both are having
their own websites on “Sports” and when “Sports” this word is
searched in Google, my website comes at first page and your website
comes at 10th page.
In this case I will get a huge amount
of traffic on my website and you will not.
So for bringing our website on first page of Google, we do SEO of our website i.e. Search Engine Optimization.
So for bringing our website on first page of Google, we do SEO of our website i.e. Search Engine Optimization.
There are two types of SEO techniques:
Definition of Title Tags in Search Engine:
On Page
Optimization-on
page optimization is what can do on the page of a website to maximize
it performance for target keyword related to the on page
optimization.
Off
page optimization-Off page optimization is what can do off the page
of a website to maximize it performance for target keyword related to
the off page optimization and direct link.
What
is the difference between On page optimization and Off page
optimization:
In
On page optimization what can we do inside your web site such as meta
tag,keyword research and Sitemap submitted etc.
On
the other hand, In Off page optimization what can we do anything
outside your website such as Directory submission,Bookmarking,Article
submission and forum posting etc.
We
use thease different techniques to generate backlink for our website.
These backlink are very important to improve our website position.
Definition of Title Tags in Search Engine:
A
title tag, which is sometimes referred to as a title element, is an
essential part of SEO. The overall content on your page will really
help determine your high ranking, but how carefully you create your
title tag. What exactly is a title tag? It is the text that describes
or defines the title of your document. Title Tag when optimizing a
site it is important that you consider the length of characters being
included within this tag. Title
tags should span no less than six words and no more than twelve which
result in about a range of sixty five to seventies characters.
View
your Title Tag:
You can view the
title tag in the source code of a web page or at the top of your
browser window. If you are interested in viewing the title tag
through the source code simply click on view from the menu at the top
of your browser and then click on source, open the window for full
view. You will find the title tag in the head section of the source
code along with your Meta description tag and Meta keyword Tag.
10 Things not to do in Search Engine Optimization
- Neglect the use of automatic link building software.
Reason: Because
they are very harmful for the website. The use of this practice may
be permanently banned the website.
- Do not use the same keywords many times in the content of website to increase the keyword density.
Reason: Because
many major search engine find them and treated them as spam and will
penalize you for it. Keyword density should be 1% - 3%. If keyword
density is more, then it has negative effects on the website.
- Do not spread duplicate contents across several pages or several domains.
Reason: Because
this is against the guidelines of search engines.
- Do not use the tiny or invisible text.
Reason: Because
search engines consider the use of text that is the same color as the
background color as spam.
- Do not build your website entirely in Flash.
Reason: Because
websites that are heavily flash dependant are not very search engine
friendly. Search engines are not able to crawl the text embedded in
flash and the websites embedded in flash takes long time to be open.
- Do not use irrelevant keywords in your web pages.
Reason: Because
if the search engines find you using irrelevant keywords in your
content, they will penalize you for it.
- Avoid doorway pages.
Reason: Because
now a day’s search engines are very advance, they will detect the
doorway pages and remove them from their index and it is considered
as black hat SEO.
- Do not do submissions in wrong categories.
Reason: Because
submissions in wrong categories are not guaranteed submissions. These
submissions may be deleted or treated as spam.
- Do not use black hat SEO techniques
Reason:
Because black hat techniques are unethical way of promoting
one's site. Search engines will penalize your site and it may be
banned.
- Do not believe everything in SEO that you come to know through internet
Reason: Because many posts are
created by the people who may not be expert in what they are
writing about. We need to research online as much as possible about
SEO.
How
many Hats in SEO?
There
are mainly 3 Hats which matters most in SEO:
- White Hat SEO
- Grey Hat SEO
- Black Hat SEO
- White Hat SEO:
White Hat SEO means completely following the ethical methods to acquire good rankings in search engines for a website. If a website really providing good information to visitors then white hat SEO works very well and gives the best results. Now you have question that “what are white hat SEO methods?” All the methods which aren’t trying to cheat or manipulate search engines or visitors are called white hat SEO methods.
- Grey Hat SEO:
Grey Hat SEO means following combination of ethical and unethical methods to get fine rankings in Search Engines for a website. Most of the SEOs use Grey Hat SEO Methods to attain rankings. Grey Hat SEO works fine most of the time and most of the professionals recommend it. Grey Hat SEO methods aren’t unethical, it includes little stuffing of keywords in the site and back links etc. Now a day’s these methods are quite common while promoting website. Most of Corporate websites, Personal Blogs etc …follows Grey Hat SEO Methods. - Black Hat SEO:
Black Hat SEO stands to follow completely unethical which are used to cheat, manipulate search engines as well as users. In the past years search engines aren’t able to recognize these methods and difficult to find out and filter the websites which use Black Hat SEO techniques. Search engines are became smarter now and able to find out and blocks websites which use black hat techniques. Search Engine Quality Professional are working hardly and updating regularly the SE algorithms to give the best results to the visitors.
No comments:
Post a Comment